E-commerce product grid for IT hardware with a glowing microchip

E‑commerce website with 5700+ SKUs for a UAE-based company

We built AnyITParts — a mobile‑responsive e‑commerce platform for DSC Information Technology, an Abu Dhabi-based IT hardware supplier.

UAE

Solution:

E-commerce

Tech Stack:

Python, AWS, PostgreSQL & MySQL, Flutter (cross-platform), Vue.js, Cloud & DevOps, Data

Services:

Mobile, UI Design, UX Design, SEO, QA, Backend, Frontend

KPI:

Project Timeline: complete the project in 5 months.

Homepage Load Speed: main content appears in under 2.5 seconds

UX Findability: ≤ 10s to find a target page/tool

Client & Context

DSC Information Technology is a UAE-based IT hardware supplier. Its catalog features 5,700+ SKUs available to customers worldwide.

Previously offline-only, DSC now runs a full-featured e-commerce platform — AnyITParts.

AnyITParts website page showing information about company

Page with information about company

Goals

1
Launch a full-featured e-commerce platform from scratch.
2
Deliver fast, intuitive UX across desktop and mobile.
3
Design mobile-first UI.
4
Ship core e-commerce stack: search/filters, cart & checkout, accounts, online payments, SEO, and analytics.

Challenges

UX & UI from scratch.

5,700+ SKUs.

Five-month build window.

Number of SKU was more than 5700

From Wireframing to a Finished E-commerce Platform

Wireframing

Wireframes are the most efficient way to align on the site’s UX with the client — producing a low-effort visual artifact for discussion.

Wireframe of a product detail page with stock status and key actions

Wireframe of Product detailed page: product “In stock”

UI Design

We architected the UI with a mobile-first mindset: layouts start on small screens and scale up, with thumb-reachable patterns throughout. So the interface feels native on mobile and efficient on desktop.

Mobile homepage layout for AnyITParts with categories and quick access to tools

Mobile version for Homepage

SEO and Analytics

We built the semantic core from scratch, provided structural recommendations for client, and optimized on‑page tags. We prepared analytics instrumentation so tracking would work correctly at and after launch.

Fragment of the semantic core: grouped key phrases for e-commerce categories

Fragment of semantic core: key phrases

Development

We engineered the store on a modular PHP e-commerce stack with clean separations for catalog, search, cart/checkout, and CMS.

E-commerce product catalog page with filters, search, and add-to-cart

E-commerce Product Catalog page with full shopping functionality

Quality Assurance

All functional, performance, and cross-browser test suites passed before go-live.

Compliance & Security

PDPL-aligned privacy: consent, purpose limitation, minimization, clear notices.

Cookie & preferences: implement a visible consent mechanism.

Financial flows: clear consent and secure handling for loan applications.

Results

DSC went from no website to a modern, mobile-responsive e-commerce platform. It offers online purchasing and a catalog of 5,700+ SKUs to customers worldwide.

Imaga stood out for clear communication and genuine understanding of our business. They quickly grasped the nuances of an IT spare-parts catalog and translated that into practical UX and clean implementation. Responses were fast and timelines were met.

S

Sujith Babu

Head of E-commerce

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