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Petstory mobile app screens showing online vet consultations and a personalized pet care plan

Pet Care Ecosystem: 12% YoY Revenue Growth During COVID

We developed an innovative pet telemedicine ecosystem, featuring a website, mobile app, and vet's portal.

Solution:
Pet Care Ecosystem, Telemedicine, E-commerce
Tech Stack:
Kotlin (Android), Mobile, Web Frontend, PostgreSQL & MySQL, Vue.js, Backend & APIs, Node.js, Docker, Cloud & DevOps, Data, MongoDB, Swift (iOS), Kubernetes
Services:
Mobile, UI Design, Cross-Platform, DevOps, Web, UX Design, Web, Product Analytics, Branding, Business Analysis, QA, Mobile, Systems Analysis, Support & Maintenance, Software Development, Information Security, Workflow Automation, Backend, Frontend
KPI:
Project Timeline: complete the project in 9 months.
Veterinary query resolution rate: 95%

Client & Context

Rising urbanization, population aging, and COVID lockdowns tend to boost the number of pets in households. Pets are family members and should be treated accordingly.

For this purpose, the client pioneers new ways of bringing pets and pet owners closer together.

Goal

To create a social network and an e-commerce platform that will allow pet care services to be offered online.
Product team structure diagram showing roles from product management to frontend, backend, QA, and mobile development

A team we choose to achieve this goal.

Challenges

Lack of clear user value at the outset
Complex audience mix
Sensitive personal content
Habit formation without pressure

From UX/UI Choices to Developing Personalized Systems

Online vet consultations screen showing available specialists and instant help option

Visual style

We choose lighter and friendlier style to make user experience comfortable.

Online consultations with vets

Users can consult doctors in any format — a call, a video call, or a chat.

Live video consultation with a veterinarian inside the Petstory app
List of available vets for online consultation with prices and appointment times

Narrow specialists

Zoopsychologists, dermatologists, and exotic animal specialists can help in special cases.

Pet food and medications

Personalized system selects food and care products based on user pet's details.

Personalized pet care plan with selected food, protection services, price, and delivery period
Pet profile screen with photo, breed, medical records, and quick access to care plan and vet help

Pet profile

The profile records all of the pet's health features and vaccination information.

Medical records are available to both the pet's doctor and owner.

Users also can upload a photo and add information.

Map of clinics

There are filters by area, hours of operation, specialists, and cost.

Home screen with pet care plan promotion, tips, and nearby veterinary clinics map

Personal cabinets

There vets can conduct consultations, keep records of their patients, and study their medical history.

Dietitians have a separate account where they can manage the pet food and care kit composition.


Another addition — an interface that allows to manage subscriptions and orders for the support operator.

Admin dashboard listing users with account status, consultations, payments, and care plans
Online vet consultation interface with chat, pet medical record, and consultation details
Personalized pet subscription and care kit calculated from pet profile and health data

Compliance & Security

Sensitive personal content is handled carefully, with secure authentication, encrypted data storage, and role-based access.
Regular security reviews and monitoring ensure user trust and long-term reliability.

Results

  1. 1
    12% YOY revenue growth – three years of consistent growth during COVID
  2. 2
    72% Net Promoter Score – high level of customer loyalty
  3. 3
    Best User Interface Award from Behance
Petstory app ratings: 4.8 on the App Store with 4,600 reviews and 4.9 on Google Play with 9,140 reviews

Mobile apps ratings on 2026

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