Kazakhstan’s #1 automotive marketplace — Mycar.kz launched as mobile-first marketplace

Kazakhstan's #1 car classifieds platform from Scratch

We built in six months Mycar.kz — a mobile-first marketplace with one-click contact, on-site loan applications, advanced filters, and dealer quick-sale requests.

Kazakhstan

Solution:

Marketplace

Tech Stack:

Mobile, Python, Web Frontend, AWS, PostgreSQL & MySQL, Flutter (cross-platform), React & Next.js, Backend & APIs, Node.js, Docker, Cloud & DevOps, Data, MongoDB, Kubernetes

Services:

Mobile, UI Design, Cross-Platform, DevOps, UX Design, Web, Product Analytics, Business Analysis, SEO, QA, Mobile, Systems Analysis, Support & Maintenance, Software Development, Backend, Frontend

KPI:

Project Timeline: complete the project in 6 months.

Monthly Active Users: 120,000

Post-Launch Help Speed: critical issues fixed within 24 hours

Appstore Google Play mycar.kz

Client & Context

Mycar Group is a nationwide automotive platform in Kazakhstan, uniting car sales, trade-in, financing, and servicing under one brand. The task was to create a marketplace from scratch and make it accessible to all car owners and buyers in Kazakhstan.

Branding for client

Goals

1
Launch a web + mobile marketplace with end-to-end listing and buying flows.
2
Provide advanced filtering/search and rich media for vehicle listings.
3
Enable on-site loan applications and dealer quick-sale requests.
4
Ensure a mobile-first experience across all pages and screens.

Challenges

Huge feature set & six-month timeline for web and two native-feel apps.

High-load architecture with multiple integrations.

Media-heavy UX that must remain fast and readable on mobile.

Product team includes product manager, project manager, system analyst, designers, teamlead, frontend, python, DevOps, and mobile developers

Structure of our product team for this project

A Mobile-First Marketplace Built from Scratch

Discovery

We mapped audiences and core tasks, then defined clear sections: Home, Catalog/Search, Sell, Finance/Loans, Profile.

Catalog & Search UX

We designed fast filters, preview cards with key specs, and comparison-friendly listings so many offers can be scanned without opening each card.

Listing card highlighting price, mileage, year, and quick actions for comparison

User-friendly Catalog

Media

Sellers add photos and video; previews stay visible without stealing space; video adapts to the device ratio and loads quickly.

Listing gallery with photos and adaptive video previews optimized for mobile

Sellers can demonstrate their cars as clearly as possible

Loans & Dealer Quick-Sale

Users can apply for financing on the site, and sellers can submit quick-sale requests to dealers via an online form.

On-site car loan application and dealer quick-sale request form with prefill

A quick calculation of car loans

Mobile Apps (iOS & Android)

We shipped apps with profile sync and a shared design system, ensuring parity with the web experience.

iOS and Android apps

Microservice Architecture

Kubernetes-based microservices keep integrations isolated, scalable, and resilient under load; each service has its own admin and can evolve independently.

SEO & Analytics

We prepared the site for promotion from day one (technical SEO and content workflows), which helped it quickly rank for targeted queries.

Quality Assurance

All functional, performance, cross-browser, and mobile test suites passed before launch; listings, search, media, and finance flows were validated end-to-end.

QA coverage: functional, performance, cross-browser and mobile test suites passed

Mobile version for Catalog

Business Onboarding

Ownership was handed over with admin guides and SOPs; the client’s team was trained across web CMS, moderation, and app workflows.

Compliance & Security

Privacy alignment: compliance with Kazakhstan’s Personal Data Law principles.

Financial flows: clear consent and secure handling for loan applications.

Results

A scalable, mobile-first marketplace launched in six months, bringing 30,000+ fresh listings (≤ 14 days) online, with on-site financing, dealer quick-sale, and fast search — across web and apps.

We wanted an end-to-end partner. Imaga fits this criterion and has strong design and development teams, so, from 20 candidates, we selected them.

A

Adlet Zhanatkanov

Project Head, Astana Motors

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